Brand strategy and identity Design for An online Fitness Platform
Tempo Performance
Brand Strategy • Brand Design
Tempo was founded by a musical theatre actor to share the benefits of movement online when her national tour was halted in the spring of 2020. Her training programs give her clients a feeling of ownership over their routines, and the online and in-person workouts offer a fun and comfortable environment for them to get out of their comfort zones. I leaned into retro design elements and organic, rounded shapes to emphasize the bold, welcoming personality that sets Tempo apart from other fitness offerings.
