BRanding, Packaging, & Print Design for A Coffee Roaster + espresso Cart
Mercurial Coffee Co.
Brand Strategy • Brand Design • Print and Packaging Design
Mercurial Coffee Co. was founded by two professional touring musicians, hoping to capture the feeling of stumbling upon the best coffee you’ve ever had in an unexpected. As their business continues to grow and expand, they consistently return to the Brand Road Map we created together to ensure their decisions are aligned with their values, goals, and ideal buyer. The whimsical, “Renaissance Faire Chic” brand identity & packaging design helps play up their brand story and build intrigue for the product.